Job Description

JOB SUMMARY

The Sr Marketing Data Analyst supports strategic marketing initiatives by transforming complex datasets into meaningful insights. This role plays a critical part in improving marketing efficiency and customer engagement through detailed reporting, data visualization, and analysis. By partnering across departments, this position enhances decision-making and drives data-informed strategies that contribute to organizational success.

POSITION RESPONSIBILITIES

• Develop and maintain performance reports on leads, customer profiles, bookings, website traffic, and marketing channels to support departmental conversion goals.
• Conduct ad hoc analyses related to customer behavior, competitive trends, and promotional effectiveness using key performance indicators (KPIs).
• Extract and analyze data from marketing databases using SQL to identify actionable business insights.
• Ensure accuracy and integrity of marketing data and reporting systems, making data accessible and decision ready.
• Contribute to the design and maintenance of marketing measurement systems, such as media mix models and website analytics tools.
• Provide audience segmentation and campaign performance insights to optimize targeting and return on investment (ROI).
• Collaborate with internal stakeholders and external partners to improve reporting tools and resolve data-related challenges.
• Support annual and campaign-specific planning with demand forecasting, scenario modeling, and strategic budget analysis.
• Lead efforts to automate KPIs, develop dashboards, and deliver data presentations to stakeholders.
• Perform other job-related duties as assigned.

QUALFICATIONS

DEGREE TYPE: Bachelor's Degree

FIELD(S) OF STUDY: Data Analytics/Business Intelligence, Marketing, Economics, Computer Science, Business Administration, Finance, Mathematics, or related field.

EXPERIENCE

• 3-5 years of experience in analytical or quantitative roles involving business analysis or marketing analytics.
• Hands-on experience building data visualizations and reporting solutions using platforms such as Tableau or similar BI tools.
• Experience working with ETL processes involving complex data is preferred but not required.
• Experience in the travel and hospitality industry is preferred but not required.

COMPETENCIES/SKILLS

• Proficient in SQL, Tableau, and advanced Excel.
• Experience in Adobe Analytics preferred.
• Experience in R/Python is preferred but not required.
• Experienced in developing automated tools and solutions.
• Outstanding written and verbal communication skills for effective interaction with various stakeholders within and outside Marketing Analytics
• Ability to manage multiple priorities and deadlines in a fast-paced and changing environment.
• Self-motivated, quality-oriented, delivery-oriented, and able to self-prioritize work.
• Passion for using data to solve complex business questions and drive business solutions with a strong desire to build a career in the field.

To Executive Search Firms & Staffing Agencies: NCLH does not accept unsolicited resumes from any agencies. All unsolicited resumes will be considered NCLH property, and NCLH will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting the NCLH Human Resources Talent Acquisition Department.

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