Public Relations Associate Director, Lifestyle Job at Jennifer Bett Communications, New York, NY

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  • Jennifer Bett Communications
  • New York, NY

Job Description

About Us:

Since JBC launched in January 2014, we've been hyper-focused on one thing, and one thing only: results. By crafting meaningful narratives and devising dynamic, results-driven strategies, we've developed an innovative roadmap to media relations that ultimately drives growth and scale for our partners. JBC is proud to represent today's most uniquely competitive brands that are upending the evolving consumer market. We build meaningful relationships with our partners on the pillars of transparency and empathy, and with our unique data-driven approach, our efforts speak to consumers, investors and the industry as a whole to secure market share and a defining foothold within our portfolio brands’ respective categories.

JBC is headquartered in both New York City and Los Angeles, but our reach is global. Our team is widely respected with a talent retention rate that is amongst the highest in the industry — reflected in our longstanding commitment to a forward-thinking workplace culture. We provide compassionate benefit packages, including comprehensive reproductive-care benefits, four-day summer workweeks, agency-wide monthly mental health days. We view our work through the lens of diversity, equity, and inclusion — championing the next generation of entrepreneurs, no matter their identity or background.

Some of our competitive, human-first programming includes: 

  • Split in-office x work-from-home schedule
  • Flexible PTO and four-day summer workweeks 
  • Commitment to DEI via workshops, speaker sessions, and engagement opportunities 
  • Ongoing philanthropic events, both in-person and virtually

About the Job: 

Under our Lifestyle umbrella, this position will manage a roster of some of today's most exciting consumer brands that are driving innovation to change the way people live, interact, and think. The ideal candidate should have an expressed interest in topics of design innovation, emerging products and technology, cool gear and gadgets, and inspiring experiences. As members of the senior team, our PR Associate Directors execute media relations and pitching efforts, manage and foster junior team talent, drive creative strategy, and own day-to-day client relations - reporting directly to VPs and executive management, as well as clients. 

Position Reports to: Vice President of division 

Your Responsibilities: 

  • Developing PR strategies and dynamic pitches to meet client objectives and goals
  • Strategic planning and execution of outreach plan 
  • Initiating new, creative pitches and brand-building opportunities
  • Pitching and securing feature stories, brand stories, etc. on the national and regional level across online, print, broadcast and podcast media
  • Drafting of press releases as necessary
  • Monthly client reporting
  • Communicating with clients regularly via email, phone, Slack and virtual meetings; building a strong relationship with clients 
  • Communicating daily with editors/media and continuing to build strong relationships with key editors in business, home, decor, design, lifestyle and more
  • Mentoring and managing junior staff 
  • JBC brand pitching to relevant media and columns to continue to build the agency’s presence; brainstorming and presenting unique opportunities to continue to elevate JBC’s profile 

About You:

  • Bachelor’s degree
  • 5-6 + years of lifestyle PR experience with significant agency experience
  • Passion for sustainability and environmental topics 
  • Someone who loves to pitch great stories - with a strong editorial network of business, science, and climate editors - with a sense of the consumer media landscape as well 
  • A clear vision of the evolving sustainability industry and competitive landscape
  • Naturally proactive, with outstanding attention to detail and meticulous organizational skills
  • A people person, skilled at building and nurturing relationships, with proven experience in supportive team management
  • Skilled writer and communicator - who also knows how to think out of the box 
  • Ability to both balance many priorities and act resourcefully, all while maintaining a positive attitude
  • Vaccination against COVID-19 is a requirement if hired. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.

Benefits:

JBC is committed to the health, happiness, and well-being of each and every one of our employees, both professionally and personally. We strive to make our workplace one where team members are not only supported across their short- and long-term trajectory of career growth but are also fulfilled as people, in and out of the office. 

Our benefits include, but are not limited to:

  • Flexible paid time off policy, including vacation + additional paid caregiver leave
  • 4-day workweeks in the Summer and half days on Fridays, Fall through Spring
  • 12 weeks paid leave to bond with a newly born, adopted, or fostered child, with a 6-month waiting period for full-time employees
  • Inclusive holiday calendar and a paid break in December, running from Christmas Eve to New Year's Day
  • Comprehensive health insurance for all employees, and a 401k matching plan for you to invest in your future
  • In-house committees that plan monthly programming as it relates to internships, team-building, community service, employee recognition, and more
  • Monthly stipend toward cell phone
  • Flexible working schedules and a hybrid in-office schedule with Fridays always remote
  • No waiting period for paid sick leave
  • Generous bereavement leave policy, including pregnancy loss
  • Agency-wide Monthly Mental Health Days
  • Additional Mental Health paid time away for parents each week

Job Type:

  • Full-Time

Job Location:

  • Hybrid: 3 days remote + 2 days in-office in New York, NY 

Contact: careers@jbc-pr.com

Pay is based on several factors, including market location and may vary depending on job-related knowledge, skills, and experience.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your experience doesn’t match perfectly with every qualification in the job description, we encourage you to email us anyway. You may just be the right candidate for this or other roles.

Jennifer Bett Communications, LLC (“JBC”) is committed to a diverse and inclusive workplace. JBC is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Job Tags

Holiday work, Full time, Temporary work, Summer work, Christmas work, Internship, New year, Remote job, Work from home, Flexible hours,

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